Financial & Strategic Advisory Services
Helping businesses deliver sustainable value creation
Our Expertise
We partner With You To Create Sustainable Value
Hands-on senior involvement
Clients work directly with experienced advisors, not junior teams.
Tailored Solutions
Strategies designed around each client’s unique goals and challenges.
Value at the right cost
World-class advisory delivered at a lower cost than global firm pricing.
Proven impact
Track record across family-owned groups, multinationals, governments, and high-growth ventures.
About Us
who we are
WLIV Consulting is a boutique financial and strategic advisory firm founded on a commitment to excellence.
Led by Ghassan Ashkar, a seasoned finance executive with over 25 years of international experience, WLIV delivers Big 4–level expertise with boutique firm agility and cost.
our approach
We combine strategic insight with hands-on execution.
Our proven 4-phase approach ensures that every engagement delivers measurable
results, sustainable impact, and client ownership of the solution.
Diagnose
Understanding your business from the inside out – assessing strategy, performance, governance & financial health to identify root causes, resulting in a clear view of challenges, opportunities, and priorities.
Design
Co-develop practical, tailored solutions – from strategic blueprints to operational models – aligned with your vision, culture and goals, leading to an actionable roadmap and stakeholder alignment.
Deliver
We work alongside your leadership team to implement initiatives, drive change, and ensure early wins that build momentum, creating visible results, measurable improvement, and capability uplift.
Embed
We institutionalize new processes, skills, governance structures to ensure lasting transformation, ensuring sustainable performance and empowered teams.
Our Impact
Delivering measurable results across diverse sectors and geographies.
strategic restructusring and governance
UAE Conglomerate
Supported the disassociation of two principal shareholders and established a new holding structure, operating model, and governance plan for one of the resulting groups ensuring business continuity, transparency, and a smooth leadership transition.
capital raising for a growth venture
UAE/Saudi E-commerce Company
Led the financial modeling and investor engagement process for a fast-growing e-commerce company with expanding operations across the UAE and KSA to raise growth capital, positioning the company for regional scale-up and improved valuation.
family business transformation
Iraqi Family Group
Helped corporatize the group – a leading government-linked Iraqi family group with several multi-billion-dollar projects – by identifying critical organizational and governance gaps, developing comprehensive governance frameworks, re-designing organizational structures, drafting core finance, HR, and IT policies & procedures, and crafting a detailed multi-phase implementation roadmap.
Clients & Industries Served
From start-ups to large corporates and multi-billion dollar family groups; and from governmental entities to organizations undergoing massive change – we can provide solutions tailored to your needs. Our advisors have delivered mandates for global brands, sovereign funds, and family groups across 15+ countries
Why Choose Us
Unique Value Propositions
Personalized Service
Every engagement is lead directly
by senior advisors, ensuring clients
receive tailored strategies, close
collaboration and practical
solutions that reflect the unique
needs of their business.
Big 4 Expertise
Founded by former Big 4 senior professionals and CFOs we bring the same rigor, technical depth and global best practices as top-tier firms – delivered with the agility of a boutique.
Cost Effective Solutions
We deliver world-class advisory without the overhead of global firms, providing clients with exceptional value and measurable results at a lower cost.
Client Feedback
What Our Clients Say About Us
W LIV Consulting transformed our financial strategy, helping us achieve unprecedented growth and stability in a competitive market.
Michael Smith
Their expertise and strategic insights were invaluable to our project, guiding us through complex financial challenges with ease and professionalism.
David Johnson
I can’t recommend W LIV Consulting enough! Their attention to detail and commitment to our success made all the difference.
Sarah Lee
Unlock Your Business Potential with Us
Contact us now to discuss how we can assist you in achieving your financial goals.