Our Story

pART OF YOUR TEAM

WLIV Consulting is a Boutique Financial and Strategic Advisory Firm Founded on a Commitment to Excellence, Independence and Impact.

Led by Ghassan Ashkar, a seasoned finance executive and M&A expert with over 25 years of international experience, WLIV delivers senior-led advisory services to family-owned groups, corporates, investors, and governmental entities.

Our advisors have worked with some of the world’s largest sovereign wealth funds, private equity firms, publicly traded companies, and family-owned conglomerates across North America, Europe, the Middle East, and Asia.

wliv | part of your team

We do not operate as external consultants issuing reports from the sidelines

We work alongside leadership teams, embedding ourselves where needed to:

✓ Diagnose root causes
✓ Co-design practical solutions
✓ Drive execution
✓ Build internal capability

Our goal is not dependency — it is client ownership and sustainable performance.

Meet The Founder

Ghassan Ashkar founded the firm to advise owners, boards, and investors at moments that materially shape enterprise value — capital allocation decisions, institutional transitions, acquisitions, restructurings, and governance redesign.

Ghassan Ashkar – Founder

Founder | Strategic CFO | M&A Expert | Transformation Driver | Board and Shareholder Advisor

Ghassan brings more than 25 years of experience across North America and the Middle East, combining Big-4 transaction rigor with real-world Group CFO accountability inside complex, multi-billion-dollar family enterprises. This dual lens — advisory and operator — allows him to move beyond analysis into architecture: structuring capital, designing governance systems, strengthening financial control environments, and aligning strategy with execution discipline.

Ghassan operates at the level where capital structure, institutional maturity, and performance sustainability converge. His work focuses on building durable platforms — not isolated transactions — and helping shareholder groups evolve from entrepreneurial scale to institutional resilience.

His clients include sovereign investors, private equity firms, and large family-owned groups navigating growth, transition, or structural complexity. Engagements typically involve board-level decision support, capital structuring, acquisition strategy, finance transformation, and governance institutionalization.

He is a U.S.-licensed CPA with an MBA from the American University of Beirut, fluent in English and Arabic, and based in Dubai.

Our Extended Advisory Network

WLIV operates through a curated network of senior advisors and sector specialists, engaged selectively based on mandate requirements.

These professionals include former CFOs, transformation leaders, and subject-matter experts who work alongside WLIV on complex, high-impact engagements.

In addition, WLIV maintains established relationships with specialist advisory firms across tax, digital transformation, valuation, capital markets, and regulatory advisory. These firms are engaged where specific technical depth is required, ensuring clients receive institutional-grade expertise while maintaining a single point of accountability through WLIV.

Unlock Your Business Potential with Us

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